Design of a conceptual San Francisco community hub
Role: Brand Designer, Web Designer
Deliverables: Brand Identity, Website
ThirdSpace
ThirdSpace is a community hub designed to foster connection among friends and neighbors in San Francisco. As public gathering spaces become less accessible and a loneliness epidemic continues to worsen, the project reimagines a welcoming place where people can spend meaningful time together beyond work and home. Centered around lush greenery and a calm, garden-like atmosphere, ThirdSpace creates an urban oasis that encourages community, conversation, and a stronger sense of belonging.
Design Research
Color pallet and mood board
Logo explorations
San Francisco resident survey insights:
Community members are seeking locations to relax and socialize
There was interest in workshops, skill-sharing opportunities, fitness classes, crafting, creative exhibits
Green spaces are important to community members
Community members are money conscious