Design of a conceptual San Francisco community hub

Role: Brand Designer, Web Designer
Deliverables: Brand Identity, Website

ThirdSpace

ThirdSpace is a community hub designed to foster connection among friends and neighbors in San Francisco. As public gathering spaces become less accessible and a loneliness epidemic continues to worsen, the project reimagines a welcoming place where people can spend meaningful time together beyond work and home. Centered around lush greenery and a calm, garden-like atmosphere, ThirdSpace creates an urban oasis that encourages community, conversation, and a stronger sense of belonging.

Design Research

Color pallet and mood board

Logo explorations

San Francisco resident survey insights:

  • Community members are seeking locations to relax and socialize

  • There was interest in workshops, skill-sharing opportunities, fitness classes, crafting, creative exhibits

  • Green spaces are important to community members

  • Community members are money conscious

Key Competitors

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Durex Campaign