Ocean Beach Billboards

I explored visual dissonance as a way to critique branding by creating a video that compares two forms of visual messaging that are pervasive throughout San Francisco: tech billboards and graffiti. While both operate as signifiers to specific audiences, they often leave the broader public out of the loop, creating a sense of alienation from the cultures they represent. In the video, tech billboards feel sterile and disconnected from human nature and when placed alongside the kinetic, expressive presence of graffiti, the contrast becomes especially striking. The video was composed using footage I shot at Ocean Beach, into which I overlaid simple sketches of tech billboards commonly seen around the city. I filmed on an iPhone using a gimbal, and compiled and edited the final piece using Adobe After Effects and Premiere.