This project reimagines OpenAI’s brand guidelines through experimentation with brand systems and visual consistency. Using satirical copy generated by ChatGPT, I designed each page with a deliberately different visual language, breaking the conventions of traditional brand guidelines.

By using the brand’s own tool and identity against itself, the project explores how consistency creates recognition and authority—and what happens when those rules are intentionally disrupted. The result uses humor and visual experimentation to question the conventions that define a cohesive brand.