Generative Distortion

This project reimagines familiar advertising through experimentation with AI. I prompted ChatGPT to reinterpret imagery from Coca-Cola’s fully AI-generated 2024 Christmas commercial, then used those descriptions to generate new footage in DaVinci Resolve.

The video was edited in Adobe Premiere to a modular synth reworking of the original music.

The experimentation continued in print form and included new commercial characters. Using repeated cycles of generation and distortion across DaVinci, Midjourney and Adobe Firefly, the imagery moves further from its source. The final images were then risograph printed, bringing a tactile, human quality back into the AI-generated work.