Off Brand Energy is a branding project that explores the tension between spectacle and seriousness. The identity pairs the familiar visual language of energy drinks with imagery drawn from three historical paintings: Goya's Saturn Devouring His Son, Gentileschi's Judith Slaying Holofernes, and Géricault's The Raft of the Medusa. By creating subtle moments of visual dissonance, the project juxtaposes the high-brow associations of art history with the mass-market accessibility of an energy drink, inviting viewers to reconsider the persuasive power of commercial aesthetics.